Social Media Manager (AI)

The Social Media Manager for an AI Blog is responsible for developing and implementing a comprehensive social media strategy to increase brand awareness and drive website traffic. They will manage the company’s social media accounts and create engaging content to attract and retain a large audience.

Key Responsibilities:

1. Develop and execute a social media strategy that aligns with the overall goals of the company.
2. Create, curate, and manage all published content (images, video, written and audio/podcast).
3. Create a regular publishing schedule and promote content through social media advertising.
4. Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
5. Conduct social media audits to ensure a strong online presence.
6. Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.
7. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
8. Collaborate with the team in creating and implementing campaigns.
9. Stay up to date with the latest social media best practices and technologies.
10. Represent the company in a professional manner on social media platforms and at events.
11. Monitor trends in social media tools, applications, channels, design and strategy.
12. Drive consistent, relevant traffic and leads from our social network presence.
13. Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
14. Create and maintain a social media content calendar and editorial schedule.
15. Create and execute social media campaigns and promotions.
16. Monitor social media for customer service opportunities and address them in a timely manner.
17. Identify influencers and work with them to promote the brand.
18. Measure the success of social media campaigns and make adjustments as needed.
19. Stay informed of new social media tools and trends, and make recommendations on how to use them to improve the company’s social media presence.
20. Other duties as assigned.

Qualifications:

1. Proven working experience in social media marketing or as a digital media specialist.
2. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
3. Demonstrable social networking experience and social analytics tools knowledge.
4. Adequate knowledge of web design, web development, CRO and SEO.
5. Knowledge of online marketing and good understanding of major marketing channels.
6. Positive attitude, detail and customer oriented with good multitasking and organizational ability.
7. Fluency in English.
8. Bachelor’s degree in Marketing, Communications or a related field.
9. Experience in the AI field is a plus.
10. Proven ability to lead and manage social media teams.